Project Details.

Rockfade Barber Lounge is a barbershop located in Rockford, IL. As a strategic partner and designer of Rockfade, I have helped shape the brand since it was established in 2017. My role with Rockfade is to take care of the brand's identity. When I started with Phillip Rodriguez, owner of Rockfade, he was cutting hair from a garage, basement, and living room. Over the years we've grown the Rockfade brand into one of Rockford's top and busiest shops in town.




graphic art

social media

brand identity

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